freshfetch Village

OK, today one of our customers passed us a web site link leading to a site that declared they were operating the “first” kitchen for dogs.

I’ll never tell them how wrong they are, because it really doesn’t matter.  What is more important to us is that we’re seeing new interest, new entry, and new money getting involved in the development of better —  much better — food options for dogs.

But, I did have a problem with something I read on their site.  It seems that the owners were suggesting that the intent behind the phrase “complete and balanced” (which is a phrase coined by an industry that I don’t, generally, favor much) could be supplanted by just feeding a variety of foods to your dogs.

Well, yes.  Feeding a variety of foods is of substantial importance.  But, there’s just a mountain of evidence out there to support the fact that supplementing even whole food diets with the right mix of vitamins and minerals is a low-priced insurance policy to help ensure puppy development, proper growth for adolescents (including neural and brain growth), and proper cardiovascular, digestive, neural, and well, just about every other aspect of physiological development and maintenance.

I just wanted to take a moment to resoundingly state that new market entries with better food offerings for dogs are great.  But, let’s not compromise on nutrition.  Variety + “balance” = complete.

Enough said.