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Made in a Kitchen, not in a Factory
freshfetch meals come to life in a kitchen, and are prepared by human hands. Each meal is carefully crafted and each ingredient is weighed to be sure the exact amount is included to provide the correct nutrition. All of this is accomplished under the supervision of Chef Mike, a trained culinary chef with a resume that includes the Four Seasons Hotel, Los Angeles Restaurant Row, and a certain mansion in Holmby Hills that all of us recognize.
As Digestible as your own food, and Suitable for Your Table
To answer the question of suitablilty for your dog, answer the question for yourself. Veterinarians and nutritionists alike all say, the best food for your dog is the same food you eat yourself.
We prepare the same quality of food for these meals as you would expect to be served at your own table, so it's fully digestible, appetizing, and nutritious.
How we make Real Meals for Dogs
We start with USDA Inspected Grade and passed ingredients like Prime Graded Top Round of Beef, Spring Lamb Leg, and Grade A Free-Range Turkey. We use lean meat and carefully portioned fats, to supply the essential fatty acids that are necessary in the diet, and work in harmony with Omega-3 and Omega-6 sources in our foods.
Then, we select fresh produce like fresh Green Peas, Young Carrots and wholesome Sweet Potato. All USDA graded "for Fresh Market."
To this, we add cold-pressed olive and golden flaxseed oils in a proper mix of Omega-6 to Omega-3 Essential Fatty Acids.
We combine these ingredients in the right amounts to create a macronutrient mix of 40% Protein, 30% Fats, and 30% Carbohydrate.
We top it all off with a sprinkle of brown flaxseeds.
How We Prepare Meats and Fish
Meats are baked in an oven to a temperature that will kill most dangerous food-borne pathogens, yet still retain an amino acid profile that is virtually identical to the raw meat or fish. Then, hand cut into cubes or shreds.
How We Prepare Produce
Fresh fruits and vegetables are wonderful sources of carbohydrate energy, fiber, water and micronutrients like vitamins, minerals and enzymes. To properly prepare these important food sources, we avoid cooking at all. Instead, we quickly blanche, then quickly cool, leaving the vegetables easily digestible, and enzyme active.
FDA-Nutrition Labels
No other pet food manufacturer provides FDA nutrition labels like the ones you see on your own food. Why? FDA labeling requires accurate disclosure. It's hard to hide just what and how much is in your food. That's why we use them. We want you to know.
No Preservatives
And we mean none.
No Artificial Anything
We even reject "organic" foods when we test them and find trace chemicals in them.
Recognizable Ingredients
You'll recognize, and be able to pronounce, every ingredient.
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What is "OURganic"?
Many of the ingredients we use are labeled "Organic," "made from Organic" or are from "Organic" suppliers, but we won't use the "Organic" label until we can find a way to ensure that it's a reliable way for consumers to know that food really is free of pesticides, chemicals and synthetics.
We've learned that food that says "Organic" on the label can still contain up to 5% of "allowable" synthetic substances, or that producers may use these synthetic ingredients in the production or processing of foods. (The list includes substances like Atropine, Butorphanol, Chlorohexadine, Sodium Hypochlorite (bleach), Flunixin, and Furosemide)
"Despite the minor use that these synthetics comprise of the final product -- 5 percent or less -- several respondents reported that without the use of the material, it would be impossible to offer the product in organic form due to the lack of input substitutes." - Organic Trade Association
This list of allowable synthetic substances is maintained by the US Department of Agriculture under the National Organic Program. To check the list for yourself, click here.
The goal of Organic Certification and the National Organic Program, was to ensure that our foods were free of pesticides and other harmful chemicals, and that the foods were ethically and honestly produced, processed, packaged and sold. Unfortunately, it appears that the system is spinning out of control, and is becoming less and less able to do what most people think it's doing.
For more insight into why this may be happening, click here.
Most people -- and food producers, both for humans and the new "boutique organics" for pets, designed by people who call themselves pet nutritionists -- never inspect or test the food they buy that's labeled "Organic." We do. So, we've discovered what many people haven't: there are provisions in the Organic Certification system at the national and state levels that allow undesirable substances to enter our food supply.
If we send our food products to the laboratory to be tested, believing that they're pure because we bought from an "Organic" supplier, and that food returns traces of chemicals, synthetics, synthetic hormones or pesticides, we've wasted our money (and yours) on the "Organic" label.
So, we screen our food by screening our suppliers, screening each product that we purchase, asking questions, and ultimately by inspecting or testing the food. We're working hard daily to identify suppliers of consistently organically-grown meats and produce. When we find them we'll still use the organic label with caution. We really want it to mean something. In the meantime, we'll keep selling the purest foods we can find and make by hand.
We want you to know. |
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